Social media data and Mintel

Mintel Oxygen Academic is a one-stop online platform, designed to provide students and academics with easy and fast access to the same consumer and market intelligence used by professionals around the world.

A recent change is that social media metrics are starting to be included in new Mintel reports.  For example, the following reports published in March 2014 include sections about Brand Advertising, Perception and Social Media:

  1. Biscuits, Cookies and Crackers – UK
  2. Food and Drink Retailing – UK
  3. Mobile Network Providers – UK

If you are interested in Kred scores, social media influence and who is creating an ‘online buzz’, then look out for more social media coverage amongst the 21 new Mintel reports being published in April 2014.

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