Category Archives: Mintel

Social media data and Mintel

Mintel Oxygen Academic is a one-stop online platform, designed to provide students and academics with easy and fast access to the same consumer and market intelligence used by professionals around the world. A recent change is that social media metrics … Continue reading

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New source for global market data

Mintel Global Market Navigator is a database for global market data.  It contains market size data, market share and segmentation, market forecast data and socio-economic data for 17 industries in 30 countries. A short tutorial providing an overview is also … Continue reading

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2 new reasons to use Mintel Oxygen Academic

For many years, our Business School’s staff and students have used Mintel Oxygen Academic to access consumer and market intelligence.  It has helped them to gather data on: market size, shares and forecasts brand profiles product innovation consumer trends and their business … Continue reading

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Finding industry and market information

Updated: April 7, 2014 “Virksomhedsbesøg” © 2012 Available under an Attribution-Noncommercia-NoDerivs 2.0 Generic licence. This week I was approached by a couple of nervous looking business students who had been sent to find me by their lecturer.  They had … Continue reading

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